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Keynotes, clips and explainers on where search is going.
Amazon Rufus is a glimpse into the future of AI shopping assistants
How Amazon's AI shopping assistant, Rufus, is reshaping e-commerce by prioritizing personalized recommendations over traditional keyword-based search, and what it means for brands.
- Market
How to Build a Remarkable Brand in the Age of AI
Seth Godin explains that building a remarkable brand in the age of AI requires focusing on trust, consistency, and storytelling, rather than just hype or aggressive spending.
- Consumer
How to Dominate AI Search Results in 2026
Succeeding in AI-driven search primarily relies on implementing traditional SEO best practices: high-quality, structured content, clear technical foundations, and robust authority signals.
- Market
Amazon's AI Assistant: How Rufus & Alexa for Shopping Pick Products
Christian Umbach's study of 70,000 products shows how Amazon's AI acts as a distinct third shelf for product discovery, and why catalog quality and data feed optimization now matter as much as ranking.
- Market